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The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.
Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:
When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.
Medical Science Liaisons (MSLs) effectiveness
The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates
Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.
Patient Information Leaflets (PILs) readability studies
Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this
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To explore reactions to some Haemophilia / disease related messages
Acute Coronary Syndrome
Discuss messages and a story for a cardiovascular product
Idiopathic Pulmonary Fibrosis
To understand the communication and information preferences of pulmonologists/ respiratory physicians involved in the management of patients with idiopathic pulmonary fibrosis (IPF)
To gain input from physicians into some initial marketing materials which are in development for a specific Type 2 Diabetes treatment.
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