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Conference Research

Medical conferences, be they physical, digital or hybrid, represent a considerable investment in terms of cost, time and resources. It can be very difficult for companies to assess their Return On Investment (ROI) and the impact of papers, symposium and posters presented at conferences. We partner with clients who seek to obtain an objective analysis of what delegates are taking away from conference presentations, or simply to gain competitive intelligence.

We have vast experience of applying different models for conducting conference research

depending on both the projects objectives and the “rules” of the conference organiser. For example, research might be conducted on the floor of the conference venue, offsite during the conference or by telephone or on-line before, during and following the conference.

“On the floor” research:

Medicys will, if permitted by the conference organizers, send a small contingent of interviewers tasked with gathering delegate opinions on specific conference stands, symposium, posters, presentation etc. Data collection is most often done on a tablet via a pre-programmed survey. This methodology allows to gather “in the moment” feedback.

Offsite face to face research:

Whereby a venue, close to the conference centre, is hired, and respondents recruited onsite to attend an individual face to face interview or a group session to discuss various topics in relation to the conference or their specialty. This is a great way to recruit Key Opinion Leaders (KOLs).

Telephone research:

Usually, a methodology used to assess delegate expectations before the conference and see how perceptions or beliefs might have evolved a few days after the conference.

Digital research:

Medicys creates app or web surveys which delegates complete pre-conference, during the conference, and post conference to gain insight on their perception, opinions and how those evolve as the conference approaches, is ongoing and/or closes.

Related Work

conference research

Therapy Area: Dermatology
Topic: EADV
Respondent Type: Dermatologists

To understand awareness and perception of various pharmaceutical companies in the field of Medical Dermatology and current/future medications for the treatment of atopic dermatitis/eczema and to better understand impressions of the European Academy of Dermatology and Venereology (EADV) conference

Countries:
Sample Size: 22
Methodology: 30 minute Telephone Depth Interviews (TDIs)
Services Delivered: Translations, recruitment, moderation, transcripts

conference research

Therapy Area: Haematology
Topic: European CAR-T Cell meeting
Respondent Type: Haematologists

Understand perceptions of a variety of conferences versus the European CAR-T Cell meeting

Countries:
Sample Size: 50
Methodology: Pre-conference online survey – 10 mins at the conference – 5-10 mins Post-conference online survey
Services Delivered: Scripting and hosting, recruitment, code frame, coding and data tables

conference research

Therapy Area: Ophthalmology
Topic: EURETINA
Respondent Type: Ophthalmologists

+1

Retinal specialists

Discuss Ophthalmologists experience of the congress, how their perceptions of brands have (or haven’t) changed and how it can be improved in the future

Countries:
Sample Size: 25
Methodology: 30 min Telephone Depth Interviews (TDIs) with Retinal specialists / Ophthalmologists who were attendees at EURETINA and 20 min online survey with Retinal specialists / Gos who were attendees at EURETINA
Services Delivered: Translations, Scripting and hosting, recruitment, moderation, Sim trans, content analyses, code frame, coding and data tables

conference research

Therapy Area: Dermatology
Topic: EADV and AAD conferences
Respondent Type: Dermatologists

Discuss perceptions of AAD and EADV conferences

Countries:
Sample Size: 20
Methodology: 30 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, transcripts

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