Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Oncology

Topic: Oesophageal cancer

Respondent Type: Oncologists

To explore current practice in Oesophageal cancer

Countries:

Sample Size: 24

Methodology: Two phases of 60 minute Web Assisted Telephone Depth Interviews (WATDIs) 3 months apart

Services Delivered: Recruitment, moderation, transcripts, management report

healthcare market research

Therapy Area: Haematology

Topic: MM

Respondent Type: Haematologists

To gather views in the field of Company Awareness & Promotional activities & Bispecific Treatments in Multiple Myeloma (MM)

Countries:

Sample Size: 80

Methodology: 45 minute Online Survey

Services Delivered: Recruitment

healthcare market research

Therapy Area: Haematology

Topic: Acute haemorrhaging in cardiac and trauma indications

Respondent Type: trauma, general)

To discuss and understand the use of blood products to manage acute haemorrhaging both in the context of cardiac surgery and trauma. To gain an understanding of the current use of PCC and other blood products (FFP, cryoprecipitate) in cardiac and trauma indications and anticipated future use to explore their views on targeting factor replacement vs the conventional approach.

Countries:

Sample Size: 35

Methodology: 15-minute pre-task followed by 45 minute Web Assisted Telephone Depth Interviews (WATDIs) for physicians, 15-minute pre-task followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs) for pharmacists

Services Delivered: Recruitment