Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Rheumatology
Topic: RA

Rheumatoid Arthritis

Respondent Type: Rheumatologists

To uncover the latent unmet needs behind advanced therapy treatment decisions in RA to truly understand what drives choice in moderate and severe RA and thus to connect with customers on a deeper emotional level.

Countries:
Sample Size: 35
Methodology: 10-minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs) or 90-minute Duos
Services Delivered: Recruitment, code frame, coding and tables (according to specs provided)

healthcare market research

Therapy Area: Oncology
Topic: Breast Cancer
Respondent Type: Oncologists

To gain insight into the management of the treatments for breast cancer Patients

Countries:
Sample Size: 30
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

healthcare market research

Therapy Area: Gastroenterology
Topic: PBC

Primary Biliary Cholangitis

Respondent Type: Gastroenterologists

To understand HCPs views on the management of PBC

Countries:
Sample Size: 75
Methodology: 25-minute online survey
Services Delivered: Recruitment

healthcare market research

Therapy Area: Psychiatry
Topic: Schizophrenia
Respondent Type: Psychiatrists

+1

Nurse Practitioners

To seek the opinion of mental health practitioners experienced in the treatment and management of patients with schizophrenia. To seek feedback on how to best communicate a potential new treatment for schizophrenia.

Countries:
Sample Size: 175
Methodology: 45-minute online survey
Services Delivered: Scripting, hosting, recruitment

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