Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:


  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Incontinence
Topic: Ostomy care and contience care
Respondent Type: Patients, caregivers


nurses, payers

To understand how products and services can be improved to better support nurses and patients who are using intermittent self-catheters. To understand more about patients/caregivers' experience of living with a stoma and the impact COVID has had on their experience.

Sample Size: 58
Methodology: 20-minute pre-task followed by 120 minute online groups
Services Delivered: Recruitment, moderation, management report

healthcare market research

Therapy Area: Neurology
Topic: MG

Myasthenia Gravis

Respondent Type: Neurologists

To gather information from MG treaters regarding potential marketing approaches for a treatment under development for neuromuscular conditions

Sample Size: 24
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, debrief, transcripts

healthcare market research

Therapy Area: Inherited conditions
Topic: Wilson's disease
Respondent Type: Neurologists, gastroenterologists


hepatologists and patients

Understand Wilson’s Disease Patient Journey

Sample Size: 38
Methodology: 60 minute Web assisted telephone interviews (WATDIs) + eCRFs for HCPs
Services Delivered: Translations, recruitment, moderation, sim trans and transcripts

healthcare market research

Therapy Area: Respiratory diseases
Topic: Asthma
Respondent Type: Respiratory medicine specialists

To explore the treatment and management of patients who present at hospital with acute respiratory exacerbations (outside of ICU)

Sample Size: 10
Methodology: 60-min Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

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