Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:


  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Neurology
Topic: Migraine
Respondent Type: Neurologists

To assess perceptions of Product X's attributes

Sample Size: 60
Methodology: 45 minute Telephone Depth Interviews (TDIs)
Services Delivered: Translations, recruitment, moderation, transcripts

healthcare market research

Therapy Area: Infection control
Topic: Cross contamination
Respondent Type: Directors of infection prevention and control and members of KRINKO

Concept development & test on awareness of risk & solutions for cross-contamination in the hospital, especially in ICUs

Sample Size: 8
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Immunisation
Topic: Travel vaccines
Respondent Type: Physicians/NPPAs/Nurses at Travel Clinics and Vaccination Centres (Travel Health Specialists)

To understand the current burden of Chikungunya disease, anticipated vaccination needs and considerations for a new vaccine candidate, and to gain perspectives on a few key messages for disease burden associated with chikungunya

Sample Size: 23
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Sleep Disorders
Topic: OSA

Obstructive sleep apnoea

Respondent Type: Pulmonologists / Respiratory specialists

To understand physicians' thoughts and feedback on potential therapies for the treatment of sleep disorders.

Sample Size: 24
Methodology: Online Bulletin Board over five days of daily activities, 20 minutes of participation per day (100 minutes in total) followed by 75-minute trios with 50% of respondents
Services Delivered: Recruitment

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