Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Lab Science
Topic: NGS

Next Generation Sequencing

Respondent Type: Microbiology lab managers

Learn more about diagnostics for infectious diseases

Countries:
Sample Size: 300
Methodology: 30 minute online survey
Services Delivered: Screener development, questionnaire development, scripting and hosting, translations, recruitment, code frame, coding, tab specs development, data tables and management report

healthcare market research

Therapy Area: Gastroenterology
Topic: Lower GI conditions
Respondent Type: GPs

+1

Retail pharmacists

To assess reactions to a new product concept for lower GI conditions

Countries:
Sample Size: 12
Methodology: 90 minute Telephone Groups
Services Delivered: Recruitment, conference platform, transcripts, sim trans, moderation, translations, moderator briefing

healthcare market research

Therapy Area: Haematology
Topic: DLBCL

Diffuse large B-cell lymphoma

Respondent Type: CAR-T Treaters

To understand HCPs views on treatment for Diffuse large B-cell lymphoma (DLBCL).

Countries:
Sample Size: 30
Methodology: 20 minute pre-task , followed by 90 min Virtual Groups and 75 min Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

healthcare market research

Therapy Area: Cardiovascular Diseases
Topic: PCI

Percutaneous Coronary Intervention

Respondent Type: Cardiologists

To discuss the current and future use of anti-platelet therapy for patients undergoing percutaneous coronary intervention (PCI)

Countries:
Sample Size: 24
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, content analyses

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