Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Nephrology
Topic: Kidney transplant
Respondent Type: Transplant surgeons and Key Opinion Leaders

Identify and explore behavioural biases that have the potential to influence Product X uptake and behaviour change in transplant therapy

Countries:
Sample Size: 10
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Haematology
Topic: DLBCL, FL, CLL

Diffuse Large B Cell Lymphoma, Follicular Lymphoma, Chronic Lymphocytic Leukaemia

Respondent Type: Haematology KOLs

To discuss respondent’s views on current and new therapies for treatment of Diffuse Large B Cell Lymphoma (DLBCL), Follicular Lymphoma (FL) and Chronic Lymphocytic Leukemia (CLL)

Countries:
Sample Size: 70
Methodology: 60-minute and 75 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, Transcripts

healthcare market research

Therapy Area: Nephrology
Topic: Chronic Kidney Disease related anaemia
Respondent Type: Nephrologists

To better understand HCPs' perspectives on the positioning of a medication indicated for patents with CKD-related anemia

Countries:
Sample Size: 8
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, content analysis

healthcare market research

Therapy Area: Dermatology
Topic: PN

Prurigo Nodularis

Respondent Type: GPs, dermatologists

+1

dermatology nurses and patients

To understand the role and views of the healthcare professionals managing patients with prurigo nodularis (PN). To understand more about the patient journey, specifically the stakeholders involved at various stages of the journey and the treatment of PN patients. To understand what life is like for the patients that suffer from prurigo nodularis.

Countries:
Sample Size: 9 (n=6 HCPs and n=3 patients)
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) for the HCPs, 45 minute Web Assisted Telephone Depth Interviews (WATDIs) for the patients
Services Delivered: Recruitment, Moderation, Content Analysis

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