Our Services

Healthcare Strategy & Consulting

At Medicys, we partner with leading global strategy and consulting firms who advise healthcare business leaders on their most critical issues and opportunities: strategy, marketing, organization, operations, technology and mergers & acquisitions. Typical projects in this space will focus on:

  • Market Sizing & Value Proposition development
  • Digital Marketing & Sales Strategy
  • End-to-End Patient Experience Strategy
  • Asset identification and acquisition
  • Telehealth implementation
  • Portfolio management and prioritisation
  • Patient Support Program (PSP) strategy
  • Strategic positioning
  • Competitive analysis

In practice, we do this through providing primary research services to provide the market understanding and evidence needed to support the analysis and strategic recommendations of the consulting team.

We can connect healthcare consultants with the respondents they need, be they health care professionals, KOLs and/or local, regional or national level payers, patients, patient organisations or other relevant targets to inform their strategy planning.

The properly sourced and well vetted research participants we can access are key to produce actionable insight.

Related Work

healthcare strategy and consulting

Therapy Area: Dermatology
Topic: Financial Services
Respondent Type: PCPs, Dentists


Hospital physicians, Dentists,

To gain an understanding of HCPs awareness of financial services available to them and their perceptions of the services provided.

Sample Size: 33
Methodology: 15 minute Online opinion survey
Services Delivered: Recruitment

healthcare strategy and consulting

Therapy Area: Cardiovascular diseases
Topic: DOACs

Direct oral anticoagulants

Respondent Type: GPs, cardiologists


stroke physicians, anticoagulation Nurses, haematologists, payers

To understand the communications physicians are receiving about direct oral anticoagulants (DOACs)

Sample Size: 50
Methodology: 15-minute pre-task followed by 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, content analysis

healthcare strategy and consulting

Therapy Area: Endocrinology
Topic: Diabetes
Respondent Type: GPs

To expose senior leaders to GPs who treat Type 2 diabetes patients, to help them better understand this audience.

Sample Size: 12
Methodology: 10-minute pre-task followed by 60-minute virtual focus group
Services Delivered: Recruitment

healthcare strategy and consulting

Therapy Area: Hepatology
Topic: NASH

Non-Alcoholic SteatoHepatitis

Respondent Type: Key Opinion Leaders (KOLs)

Co-creation exercise to define the NASH landscape in the future

Sample Size: 32
Methodology: 120 min online groups
Services Delivered: Translations, recruitment, moderation, sim trans, management report and debrief

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