Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Neurology
Topic: MG

Myasthenia Gravis

Respondent Type: Neurologists

To better understand HCPs attitudes and beliefs around the treatment of Myasthenia Gravis

Countries:
Sample Size: 24
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, transcripts

healthcare market research

Therapy Area: Haematology
Topic: MCL

Mantle Cell Lymphoma

Respondent Type: Haematologists/Haem-oncologists

To assess draft marketing materials for a product for mantle cell lymphoma (MCL)

Countries:
Sample Size: 56
Methodology: Recruitment, Moderation, Transcripts, Translations, Sim Trans
Services Delivered:

healthcare market research

Therapy Area: Nephrology
Topic: IgAN

IgA nephropathy

Respondent Type: Nephrologists

To understand HCPs treatment and management approach and their needs relating to a IgNA

Countries:
Sample Size: 16
Methodology: 60-minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Oncology
Topic: Digital behaviour
Respondent Type: Oncologists

To determine how the digital and online habits of oncologists have changed over the last couple of years and may continue to do so. To understand if and if so, how oncologists increasingly rely on digital and online resources for medically focused news articles, research & learning, to connect with clinical peers, and third parties like pharmaceutical companies and others. To determine if there is a place for digital media and technologies in better supporting oncologists in their role and what role could pharma play in this to provide more value to oncologists in the future

Countries:
Sample Size: 75
Methodology: 30 minute Web Assisted Telephone Depth Interviews (WATDIs) and 20-minute online survey
Services Delivered: Recruitment, moderation, transcripts, data tables

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