Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Nephrology
Topic: Chronic Kidney Disease related anaemia
Respondent Type: Nephrologists

To better understand HCPs' perspectives on the positioning of a medication indicated for patents with CKD-related anemia

Countries:
Sample Size: 8
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, content analysis

healthcare market research

Therapy Area: Obesity
Topic: Obesity
Respondent Type: Surgeons, patients

To explore pivotal points and attitudes of patients living with obesity and HCPs who treat patients with obesity towards available treatment options (Pharmaceutical treatment, Laparascopic Sleeve Gastrectomy (LSG), Endoscopic Sleeve Gastroplasty (ESG), Gastric Bypass, Intragastric Balloons)

Countries:
Sample Size: 100
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Moderation, Transcripts, Translations

healthcare market research

Therapy Area: Neurology
Topic: PSP

Progressive Supranuclear Palsy

Respondent Type: Neurologists and movement disorder specialists

To explore the management of patients with Progressive Supranuclear Palsy (PSP) and understand any unmet needs and key informational sources for treating physicians

Countries:
Sample Size: 20
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and content analyses

healthcare market research

Therapy Area: Dermatology
Topic: Tanning and skin care
Respondent Type: US Consumers

To understand Brand X shoppers overall experience and how they connect with the sun care category in particular.

Countries:
Sample Size: 25
Methodology: 120 minute Virtual Focus Groups
Services Delivered: Questionnaire design, moderation, transcripts, management reports

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