Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Addiction

Topic: OUD

Respondent Type: GPs/PCPs, Psychiatrists

To explore and develop some ideas for communication materials for a new therapeutic option for patients suffering with substance use disorders.

Countries:

Sample Size: 46

Methodology: 75-minute IDIs in a Central Location, 75-minute Web Assisted Telephone Depth Interviews and 20-minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment, Venues

healthcare market research

Therapy Area: Haematology

Topic: AML

Respondent Type: Haematologists

To explore current AML treatment practices

Countries:

Sample Size: 68

Methodology: 30 minute online survey followed by 75 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Dentistry

Topic: Endodontics

Respondent Type: Dentists

To gain a better understanding of the growing global trend in conservative/preserving endodontics and how the average dentist perceives the approach in their day-to-day practice.

Countries:

Sample Size: 20

Methodology: 60 minute In depth Interviews (IDIs)

Services Delivered: Recruitment, translations, moderation, sim trans and delayed sim trans, content analyses

healthcare market research

Therapy Area: Respiratory diseases

Topic: RSV

Respondent Type: Midwives, GPs

To understand the journey of an infant with a diagnosis or suspected diagnosis of Respiratory Syncytial Virus (RSV), as well as more broadly the experiences of infants and parents with respiratory infections and how they may present to different HCPs.

Countries: