Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Cardiovascular diseases
Topic: Hypercholesterolemia
Respondent Type: GPs, Cardiologists

+6

Primary care nurses who specialise in CV health, Lipidologists/Chemical Pathologists, Secondary care CV specialist nurses, Pharmacists (hospital), Cardiologists, Diabetologists/Endocrinologists

To understand more about the treatment and management of hypercholesterolemia.

Countries:
Sample Size: 175
Methodology: 20 minute PRF Pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews and 25 minute online opinion survey
Services Delivered: Recruitment

healthcare market research

Therapy Area: Psychiatry
Topic: BPD and PTSD

Bipolar Disorder and Post Traumatic Stress Disorder

Respondent Type: KOLs, Psychiatrists

+3

Psychiatric nurse practitioners , Psychiatrists, Psychologists

To gain an understanding of people living with BPD and PTSD, the needs and challenges they experience and how their care is managed.

Countries:
Sample Size: 300
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) and 20-minute online survey
Services Delivered: Translations, recruitment, moderation, sim trans, conference platform, transcripts, survey scripting and hosting

healthcare market research

Therapy Area: Medical devices
Topic: Medical devices
Respondent Type: Cardiologists, Gastroenterologists

+7

Cardiac Physiologists, Interventional cardiologists, Interventional Radiologists, Vascular surgeons, Neurosurgeons, Neurologists, Anesthesiologists

To define the medical education journey(s) of HCPs who use medical devices and identify the most critical moments in terms of medical education. To determine the content expected at each moment of this journey and the best channel(s) to use to contact HCPs to optimize impact

Countries:
Sample Size: 206
Methodology: 45 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Moderation, Transcripts, Translations, Debriefs

healthcare market research

Therapy Area: Lab science
Topic: PD-L1 Testing in Oncology
Respondent Type: Lab Directors

Discuss Assays currently used for PD-L1 testing across indications and key markets, Impact of a labs choice of assay on treatment decisions, Influence of an increase in PD-L1 testing in breast, bladder, H&N, & gastric on labs current choice of assay, Assessment of the level of validation that labs require to use an assay that is different than the one used in clinical trialsLab

Countries:
Sample Size: 8
Methodology: 45 minute Web assisted telephone interviews (WATDIs)
Services Delivered: Recruitment

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