Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Haematology
Topic: Haemophilia
Respondent Type: KOLs (Key Opinion Leaders)

To understand the risks, drivers and barriers to prescribing Product X in the future landscape, particularly uncovering considerations around switching to a rebalancing agent, and managing breakthrough bleeds

Countries:
Sample Size: 12
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Moderation, Transcripts, Translations

healthcare market research

Therapy Area: Gastroenterology
Topic: UC & CD

Ulcerative Colitis & Crohn’s Disease

Respondent Type: GPs, Gastroenterologists

+3

KOLs (national), IBD nurses, Specialist IBD pharmacists

To understand more about the management and treatment of Ulcerative Colitis (UC) and Crohn’s Disease (CD).

Countries:
Sample Size: 48
Methodology: 60 minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Oncology
Topic: NSCLC

Non Small Cell Lung Cancer

Respondent Type: Oncologists

To understand the treatment and management of patients with NSCLC

Countries:
Sample Size: 30
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, content analyses

healthcare market research

Therapy Area: Nutrition
Topic: PN

Parenteral nutrition

Respondent Type: Gastroenterologists, Dietitians

+5

ASU or Clinical Pharmacists, Specialist PN Nurses, ICU Physician, Dietitians, Surgeons

To better understand the current Parenteral nutrition (PN) landscape and perceptions of products and services

Countries:
Sample Size: 95
Methodology: 60 minute Web Assisted Telephone Depth Interviews, 15 minute online opinion survey
Services Delivered: Recruitment, programming, coding, Data tables

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