Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Oncology
Topic: Drug preparation and administration
Respondent Type: Pharmacists, nurses

+2

local payers, interventional radiologists

To better understand current practices and decision-making processes and potential unmet needs regarding oncology drug preparation and administration

Countries:
Sample Size: 175
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, and content analyses

healthcare market research

Therapy Area: Respiratory diseases
Topic: COVID-19 testing
Respondent Type: procurement, PCP/GP

+5

Lab Directors, urgent care, free-standing ED physician, medical director, practice owners

To gain an understanding the quantity of COVID tests currently required in the US and to identify the tests being used in hospital and Laboratories

Countries:
Sample Size: 27
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) followed by a 10-minute online survey
Services Delivered: Recruitment

healthcare market research

Therapy Area: Haematology
Topic: ITP

Immune Thrombocytopenic Purpura

Respondent Type: Haematologists

To understand more about the treatment and management of ITP patients

Countries:
Sample Size: 15
Methodology: 10-minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs), followed by 10-minute Follow up interview
Services Delivered:

healthcare market research

Therapy Area: Oncology
Topic: Squamous cell head and neck cancer
Respondent Type: Oncologists

To better understand the current treatment practice of squamous cell head and neck cancer

Countries:
Sample Size: 8
Methodology: 30-minute WATDIs
Services Delivered: Recruitment, Moderation

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