Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Gastroenterology
Topic: Lower GI conditions
Respondent Type: GPs

+1

Retail pharmacists

To assess reactions to a new product concept for lower GI conditions

Countries:
Sample Size: 12
Methodology: 90 minute Telephone Groups
Services Delivered: Recruitment, conference platform, transcripts, sim trans, moderation, translations, moderator briefing

healthcare market research

Therapy Area: Haematology
Topic: PIVC

Peripheral intravenous cannulae and venipuncture

Respondent Type: Nurse Managers

To understand the current practice in catheter placement and blood collection.

Countries:
Sample Size: 26
Methodology: 120 minute Central Location Focus Groups and 45 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Venue hire

healthcare market research

Therapy Area: Nutrition
Topic: Enteral Nutrition
Respondent Type: Dieticians

To explore any potential unmet needs within the Enteral Nutrition landscape.

Countries:
Sample Size: 70
Methodology: 60 minute Web Assisted Telephone Depth Interviews and 20 minute Online Opinion Survey
Services Delivered: Recruitment, Scripting, Coding and Table Sets

healthcare market research

Therapy Area: Respiratory diseases
Topic: COPD & asthma
Respondent Type: PCPs, Specialists

+3

Primary/Secondary Nurses, Specialists, Payers

To gain HCPs feedback on creative concepts for a respiratory advertising campaign developed by a pharmaceutical company

Countries:
Sample Size: 40
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

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