Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Lab Science

Topic: IVD

Respondent Type: CC/ICU specialists

understand, from the customer perspective, their relationship and awareness of Company X business and brand value proposition

Countries:

Sample Size: 240

Methodology: 25 minute online survey and 45 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Scripting and hosting, translations, recruitment, code frame, coding, moderation, transcripts and management report

healthcare market research

Therapy Area: Surgery

Topic: Surgical devices

Respondent Type: Thoracic surgeons

Understand cancer localization

Countries:

Sample Size: 75

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Translations, recruitment, moderation, transcripts and management report

healthcare market research

Therapy Area: Haematology

Topic: CLL

Respondent Type: Haematologists

To understand the diagnostics and cytogenetic testing in CLL

Countries:

Sample Size: 10

Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Transplant

Topic: CMV Infections

Respondent Type: Solid organ transplant specialists

To understand how to make the most of the opportunity for a 2L treatment for adults and paediatric patients with post-transplant cytomegalovirus (CMV) infection

Countries:

Sample Size: 100

Methodology: 20 minute pre-task followed by 75 minute Web Assisted Telephone Interviews (WATDIs), 75 minute Video Depth Interviews and 90 minute Focus Groups

Services Delivered: Recruitment, Moderation, Sim Trans, Translations, Content analyses