Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Oncology
Topic: Endometrial cancer
Respondent Type: Oncologists

To understand HCPs views, experience and practice of the management of advanced endometrial cancer (Stage 3-4)

Countries:
Sample Size: 24
Methodology: 60 minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Infectious diseases
Topic: STIs

Sexually Transmitted Infections

Respondent Type: Gynaecologists, urologists

+1

Key Opinion Leaders (KOLs)

Get a better understanding of the clinical and testing practices when it comes to Sexually Transmitted Infections (STIs), with a focus on Point-of-Care / near-patient testing

Countries:
Sample Size: 60
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Dentistry
Topic: Endodontics
Respondent Type: Dentists

To gain a better understanding of the growing global trend in conservative/preserving endodontics and how the average dentist perceives the approach in their day-to-day practice.

Countries:
Sample Size: 20
Methodology: 60 minute In depth Interviews (IDIs)
Services Delivered: Recruitment, translations, moderation, sim trans and delayed sim trans, content analyses

healthcare market research

Therapy Area: Immunisation
Topic: Influenza
Respondent Type: Consumers

Look at the attitudes of older people with regards to the uptake of influenza vaccinations

Countries:
Sample Size: 36
Methodology: 60 minutes Web assisted telephone interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation and transcripts

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