Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Infectious Diseases

Topic: HIV

Respondent Type: HIV Specialists

To understand more about the treatment and management of patients with HIV and how HCPs make decisions on and use some specific treatments.

Countries:

Sample Size: 40

Methodology: 60 minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment

healthcare market research

Therapy Area: Gastroenterology

Topic: IBD

Respondent Type: Consultant Gastroenterologists

To gain a better understanding of how treatment decisions are made, both now and in the future, for a specific GI condition.

Countries:

Sample Size: 36

Methodology: 30 minute pre-task followed by 60-minute and 75 -minute Video Depth Interviews (VDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Cardiology

Topic: Hypertension

Respondent Type: Cardiologists

To understand the current treatment of resistant hypertension, as well as understand the pathways to care for patients with chronic or resistant forms of hypertension.

Countries:

Sample Size: 25

Methodology: 15 minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment

healthcare market research

Therapy Area: Respiratory diseases

Topic: ILD

Respondent Type: Pulmonologists

To understand the attitudes, behaviours and knowledge gaps of generalised pulmonologists who refer ILD (or suspected ILD) patients on to specialists, rather than managing them themselves

Countries:

Sample Size: 10

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) (including a 2 minute fast association test)

Services Delivered: Recruitment, moderation