Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Respiratory diseases
Topic: COPD & asthma
Respondent Type: Nurses working with asthma or COPD patients

To Understand general attitudes/behaviours towards remote consultations and content/learning consumption.

Countries:
Sample Size: 40
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, content analyses

healthcare market research

Therapy Area: Endocrinology
Topic: Diabetes
Respondent Type: Diabetologists

To substantiate HCPs views on injectable treatments for Type 2 Diabetes.

Countries:
Sample Size: 120
Methodology: 30-minute online survey
Services Delivered: Recruitment, translations, programming

healthcare market research

Therapy Area: Cardiovascular Diseases
Topic: PAH

Pulmonary Arterial Hypertension

Respondent Type: Cardiologists

+1

respiratory medicine physicians and rheumatologists

Behavioural shifts and impact of COVID-19 on PAH treatment perceptions, evaluation of digital solutions

Countries:
Sample Size: 48
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, content analyses

healthcare market research

Therapy Area: Neurology
Topic: TBI & IS

Traumatic brain injury & ischaemic stroke

Respondent Type: cardiologists, neurologists

+4

National KOLs, ER physicians, neurologists, paramedics

To obtain KOL insights for a drug treating traumatic brain injury (TBI) and ischaemic stroke (IS).

Countries:
Sample Size: 16
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

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