Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Ostomy Care
Topic: Stoma management
Respondent Type: Nurses, Patients

To understand the key factors influencing stoma bag preferences among nurses and patients.

Countries:
Sample Size: 45
Methodology: 10-minute online survey
Services Delivered: Recruitment

healthcare market research

Therapy Area: Lab Science
Topic: GRAM Staining
Respondent Type: Microbiology laboratory managers and technicians

Understand the processes used for pathogen identification

Countries:
Sample Size: 370
Methodology: 15 minute online survey
Services Delivered: Scripting and hosting, translations, recruitment, code frame, coding and data tables

healthcare market research

Therapy Area: Anaesthesiology
Topic: Muscle relaxant reversal agents
Respondent Type: Anaesthetists

To understand how the landscape is evolving regarding the use of NMBs and NMB-RAs in the current climate.

Countries:
Sample Size: 30
Methodology: 10-minute pre-task (2 x PRFs), followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation

healthcare market research

Therapy Area: Neurology
Topic: MS

Multiple Sclerosis

Respondent Type: neurologists, nurses

+2

Hospital pharmacists, lab directors and patients

To understand and explore opinions on managing RRMS patients

Countries:
Sample Size: 225
Methodology: 75 minute Web Assisted Telephone Depths Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, transcripts, management report

Request a quote