Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Lab Science

Topic: Mid & High-plex molecular diagnostics

Respondent Type: Lab managers/Owners

To gain an understanding of automation and multiplex (mid and high plex) needs in molecular diagnostics and a better understanding of current practices and key trends in different lab settings

Countries:

Sample Size: 50

Methodology: 60-minute Web-Assisted Telephone Depth Interviews

Services Delivered: Recruitment

healthcare market research

Therapy Area: Gynaecology

Topic: Dyspareunia

Respondent Type: Gynaecologists/Obstetricians

To understand how HCPs manage Dyspareunia and to inform the development of future communications.

Countries:

Sample Size: 22

Methodology: 60 minute Video Depth Interviews and 60 minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment, Moderation, Content analyses, Sim Trans, Back Translations

healthcare market research

Therapy Area: Respiratory Diseases

Topic: Asthma and COPD

Respondent Type: Respiratory Specialist Nurses

To understand levels of awareness, usage and the perceptions of triple fixed dose combination therapies for the treatment of asthma and chronic obstructive pulmonary disease (COPD).

Countries:

Sample Size: 125

Methodology: 45 minute online survey

Services Delivered: Recruitment

healthcare market research

Therapy Area: Respiratory diseases

Topic: COPD & asthma

Respondent Type: PCPs, Specialists

To gain HCPs feedback on creative concepts for a respiratory advertising campaign developed by a pharmaceutical company

Countries:

Sample Size: 40

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)