Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Cardiovascular Diseases
Topic: Ablation and other cardiac therapies / implantations
Respondent Type: Cardiologists, GPs

To understand the pathway for referring patients for cardiac ablation procedures in relation to atrial fibrillation and referring patients for ICDs (implantable cardioverter-defibrillators).

Countries:
Sample Size: 46
Methodology: 90-minute Web-Assisted Telephone Depth Interviews, 90-minute Video Depth Interviews
Services Delivered: Recruitment, Translations, Moderation, Transcripts

healthcare market research

Therapy Area: Aesthetics
Topic: AI
Respondent Type: Dermatologists

+2

Aesthetic Physicians, Plastic Surgeons

To better understand the use of AI in medical education, specifically within the aesthetic space

Countries:
Sample Size: 112
Methodology: 45-minute interviews and a 5-minute online survey
Services Delivered: Recruitment, Translations, Moderation, Transcripts, Programming, Coding, Data tables

healthcare market research

Therapy Area: Lab Science
Topic: Microbial Strain
Respondent Type: Lab directors

To get a better understanding of current practices relative to microbial strain typing in hospital laboratories.

Countries:
Sample Size: 20
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

healthcare market research

Therapy Area: Ostomy Care
Topic: Stoma management
Respondent Type: Nurses, Patients

To understand the key factors influencing stoma bag preferences among nurses and patients.

Countries:
Sample Size: 45
Methodology: 10-minute online survey
Services Delivered: Recruitment

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