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Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Endocrinology
Topic: T2D

Type 2 Diabetes

Respondent Type: Endocrinologists, PCPs

+2

PCPs, cardiologists

To explore treatment approaches for a range of patients with Type 2 Diabetes and for patients with cardiovascular diseases who also have Type 2 Diabetes

Countries:
Sample Size: 30
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and content analyses

healthcare market research

Therapy Area: Endocrinology
Topic: Diabetes
Respondent Type: Diabetologists

+1

patients and caregivers

Diabetes management in the digital age

Countries:
Sample Size: 62
Methodology: IDIs at central location and 75 minute Web Assisted Telephone Depth Interviews WATDIs
Services Delivered: Translations, venue hire, recruitment, moderation, sim trans and content analyses

healthcare market research

Therapy Area: Neurology
Topic: Focal spasticity and cervical dystonia
Respondent Type: Neurologists/PM&Rs

To understand more about how adult patients with focal spasticity / post stroke spasticity and cervical dystonia are managed.

Countries:
Sample Size: 20
Methodology: 45 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, translations, moderation, transcripts

healthcare market research

Therapy Area: Immunisation
Topic: Influenza vaccine
Respondent Type: Practice nurses

To understand levels of awareness, attitude and uptake to vaccinations (specifically flu) within different ethnic communities within England.

Countries:
Sample Size: 200
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs), 90-minute trios, 15-minute online survey
Services Delivered: Recruitment, moderation, programming, coding

See More Services

Conference Research

Ethnographic Research

Human Factors & UX Studies

Healthcare Strategy & Consulting

Medical Affairs

Physicians & Patients Reported Outcomes

Health Economics Research

Healthcare Market Research

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