Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Immunisation

Topic: Flu/Travel Vaccines

Respondent Type: GPs

To understand experience and satisfaction with different providers of flu and travel vaccines.

Countries:

Sample Size: Phase I: n=24, Phase II: n=120

Methodology: Phase I: 60-minute Web Assisted Telephone Depth Interviews (WATDIs) Phase II: 20-minute online survey

Services Delivered: Recruitment, scripting, code frame, coding, and tables

healthcare market research

Therapy Area: Hepatology

Topic: NASH

Respondent Type: Gastroenterologists, hepatologists

To understand more about the management and treatment of nonalcoholic steatohepatitis (NASH)

Countries:

Sample Size: 18

Methodology: 15-minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Rheumatology

Topic: RA

Respondent Type: Rheumatologists

To uncover the latent unmet needs behind advanced therapy treatment decisions in RA to truly understand what drives choice in moderate and severe RA and thus to connect with customers on a deeper emotional level.

Countries:

Sample Size: 35

Methodology: 10-minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs) or 90-minute Duos

Services Delivered: Recruitment, code frame, coding and tables (according to specs provided)