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Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Dentistry

Topic: Abutments

Respondent Type: Dental lab managers/owners

To understand the current situation regarding milling service providers for implant abutments.

Countries:

Sample Size: 6

Methodology: 60 minute Video Depth Interviews

Services Delivered: Recruitment, Moderation

healthcare market research

Therapy Area: Oncology

Topic: Ovarian Cancer

Respondent Type: Oncologists

To explore HCPs feelings surrounding ovarian cancer, and their perceptions around current treatments in ovarian cancer.

Countries:

Sample Size: 50

Methodology: 150 minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment, Moderation, Transcripts

healthcare market research

Therapy Area: Reproductive medicine

Topic: Infertility

Respondent Type: Reproductive Medicine Physicians

To gain an understanding of specialists perceptions, attitudes and beliefs to treating infertility

Countries:

Sample Size: 140

Methodology: 40-minute online survey

Services Delivered: Recruitment

healthcare market research

Therapy Area: Orthopaedics & Trauma

Topic: Knee osteoarthritis

Respondent Type: Rheumatologists, GPs

To better understand the treatment landscape of knee osteoarthritis, as well as the factors which influence prescribing decisions for physicians.

Countries:

Sample Size: 140

Methodology: 15 minute Pre-task followed by either a 75 minute Web Assisted Telephone Depth Interviews, 75 minute IDI's and 120 minute Groups at Central Location.

Services Delivered: Recruitment, Moderation, Content analyses, Sim Trans, Translations, Venue hire