Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Oncology

Topic: NSCLC, Thyroid cancer, Sarcoma

Respondent Type: Oncologists

To understand how emotions/feelings may impact treatment decisions for patients with cancer

Countries:

Sample Size: 65

Methodology: 3-day online community followed by 75 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Translations, recruitment, moderation, sim trans, transcripts

healthcare market research

Therapy Area: Neurology

Topic: Parkinson's disease

Respondent Type: Parkinson's Nurses

To gain a better understanding of what is involved in managing complex Parkinson’s disease patients and how a new treatment could be managed within the NHS from a nurse’s perspective.

Countries:

Sample Size: 8

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) and 120-minute groups 2 weeks later

Services Delivered: Recruitment

healthcare market research

Therapy Area: Diagnostics

Topic: Ultrasound diagnostics

Respondent Type: Emergency department physicians

To understand HCPs experience, thoughts and opinions about a software solution intended for use for medical reporting in the imaging devices workflow.

Countries:

Sample Size: 10

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, moderation, content analysis

healthcare market research

Therapy Area: Oncology

Topic: CSCC

Respondent Type: Oncologists, surgeons

To understand oncologists and surgeons' experiences with skin cancers

Countries:

Sample Size: 24

Methodology: 15-minute pre-task (to send examples of emails, webinars, materials oncologists/ surgeons have been provided by pharma reps in the last 2 weeks), followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment