Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Nephrology

Topic: Kidney transplant

Respondent Type: Transplant surgeons and Key Opinion Leaders

Identify and explore behavioural biases that have the potential to influence Product X uptake and behaviour change in transplant therapy

Countries:

Sample Size: 10

Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Immunisation

Topic: Influenza

Respondent Type: Consumers

Look at the attitudes of older people with regards to the uptake of influenza vaccinations

Countries:

Sample Size: 36

Methodology: 60 minutes Web assisted telephone interviews (WATDIs)

Services Delivered: Translations, recruitment, moderation and transcripts

healthcare market research

Therapy Area: Dermatology

Topic: HS

Respondent Type: Ob-gyns, surgeons

To understand the current management and treatment of patients with HS and discover what unmet needs exist

Countries:

Sample Size: 22

Methodology: 75 minute Web Assisted Telephone Depth Interviews (WATDIs) for the dermatologists, 45 minute Web Assisted Telephone Depth Interviews (WATDIs) for the Gynaecologists/obstetricians and 35 minute Web Assisted Telephone Depth Interviews (WATDIs) for the surgeons

Services Delivered: Recruitment

healthcare market research

Therapy Area: Social media

Topic: Social media

Respondent Type: Patient influencers

To understand the experience and impact of influencers in the healthcare space, and how healthcare social media has changed/grown in recent years.

Countries:

Sample Size: 12

Methodology: 40 minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment