Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Infectious Diseases

Topic: HIV

Respondent Type: HIV and infectious disease specialists

To understand the management and treatment of HIV

Countries:

Sample Size: 20

Methodology: 30-minute pre-task followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs) followed by 90-minute Duos with some of the same physicians

Services Delivered: Recruitment

healthcare market research

Therapy Area: Dermatology

Topic: Psoriasis

Respondent Type: Dermatologists

To understand HCPs and patients perceptions of psoriasis treatment

Countries:

Sample Size: 100

Methodology: 5 minute and 20 minute Online Bulletin Board groups, 30 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, moderation, content analyses

healthcare market research

Therapy Area: Cardiology

Topic: HF

Respondent Type: cardiologists, PCPs

To understand physicians’ role and involvement in CVD management and their perceptions of latest developments in terms of relevant biomarkers and risk factors. To understand how much ownership and responsibility physicians feel around managing and identifying risk factors related to various CVD conditions if they are not cardiologists. To get to know the patient and assess their general health and quality of life both with their CHF and their other comorbidities, if applicable

Countries:

Sample Size: 30

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, moderation, debrief

healthcare market research

Therapy Area: Rheumatology

Topic: Rheumatoid arthritis, Psoriatic arthritis, Ankylosing spondylitis and Ulcerative colitis

Respondent Type: Gastroenterologists, Rheumatologists

To understand clinicians’ current treatment and management approach to rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis and ulcerative colitis, and perceptions and experiences with aTNFs.

Countries: