Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Respiratory diseases
Topic: Chronic obstructive pulmonary disease/Asthma
Respondent Type: Respiratory medicine nurses

To understand levels of awareness, usage and the perceptions of triple fixed dose combination therapies for the treatment of asthma and chronic obstructive pulmonary disease (COPD).

Countries:
Sample Size: 125
Methodology: 45 minutes Opinion only online survey 
Services Delivered: Recruitment

healthcare market research

Therapy Area: Cardiology
Topic: AF, ACS, DVT

Atrial Fibrillation, Acute Coronary Syndrome and Deep Vein Thrombosis.

Respondent Type: Cardiologists, GPs

To understand the factors (clinical, structural, patient etc.) that influence HCP decisions when initiating a patient on a DOAC and also when they make the decision to switch between DOACs

Countries:
Sample Size: 60
Methodology: 15 minute pre-task, followed by 45 minute interviews In-Depth Interviews and Web Assisted Telephone Depth Interviews with 1 central location day per market
Services Delivered: Recruitment, Programming, Translations, Transcripts, Sim Trans, Moderation, Venue Hire

healthcare market research

Therapy Area: Nutrition
Topic: Parenteral nutrition
Respondent Type: Hospital pharmacists

Understanding the current compounding practices for parental nutrition solutions and exploring reactions to a suggested device for automated compounding parential nutrition

Countries:
Sample Size: 50
Methodology: 60 minutes web assisted telephone interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and content analyses

healthcare market research

Therapy Area: Haematology
Topic: VWD

Von Willebrand disease

Respondent Type: Haematologists

To understand more about the current treatment and management of patients with Von Willebrand disease (VWD).

Countries:
Sample Size: 24
Methodology: 15 minute pre-task followed by 75 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

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