Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Inherited conditions
Topic: ASMD

Acid Sphingomyelinase Deficiency

Respondent Type: Haematologists, geneticists

+4

metabolic disease specialists, hepatologists , geneticists, neurologists

Exploring the effectiveness of four potential prototype positionings and understand what an optimized proposition looks like

Countries:
Sample Size: 28
Methodology: 120 minute online duos
Services Delivered: Translations, recruitment, moderation, sim trans and transcripts

healthcare market research

Therapy Area: Cardiology
Topic: Drug-resistant non-paroxysmal atrial fibrillation
Respondent Type: Patients

To understand the decision-making process for ablation procedures

Countries:
Sample Size: 62
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Moderation, Transcripts, Translations

healthcare market research

Therapy Area: Gynaecology
Topic: Endometriosis
Respondent Type: Patients, HCPs

To gain and understanding of the treatment landscape for Endometriosis.

Countries:
Sample Size: 20
Methodology: 15 minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Surgery
Topic: Medical-Surgical Trends
Respondent Type: Nurse managers/clinical directors

To understand the clinical priorities and trends within the General Med-Surg inpatient units/wards within the hospital setting

Countries:
Sample Size: 26
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Translations, Moderation, Transcripts

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