Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Ophthalmology
Topic: retinal vein occlusion, with edema
Respondent Type: Ophthalmologists

To explore physicians views on treatments for retinal vein occlusion, with edema (RVO-edema).

Countries:
Sample Size: 16
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, moderation, content analyses, sim trans, pre-task review, programming

healthcare market research

Therapy Area: Obstetrics
Topic: Pregnancy Diagnostics
Respondent Type: Obstetricians

To better understand how decisions in pregnancy care are made and to reveal physicians reactions to a new hypothetical test.

Countries:
Sample Size: 24
Methodology: 60 minute dyads
Services Delivered: Recruitment, content analyses

healthcare market research

Therapy Area: Respiratory diseases
Topic: RSV

Respiratory Syncytial Virus

Respondent Type: Caregivers

To speak with Caregivers of children with respiratory conditions to better understand their journey

Countries:
Sample Size: 7
Methodology: 5 day online bulletin board; 15-minutes per day for a total of 75-minutes
Services Delivered: Recruitment, moderation, debrief

healthcare market research

Therapy Area: Cardiology
Topic: HF

Heart Failure

Respondent Type: Cardiologists

To understand the unmet needs in different types of heart failure.

Countries:
Sample Size: 48
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, incentives, transcripts

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