Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Respiratory diseases
Topic: COPD & asthma
Respondent Type: PCPs, Specialists

+3

Primary/Secondary Nurses, Specialists, Payers

To gain HCPs feedback on creative concepts for a respiratory advertising campaign developed by a pharmaceutical company

Countries:
Sample Size: 40
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Haematology
Topic: AML

Acute Myeloid Leukaemia

Respondent Type: Haematologists

To understand haematologists' perspectives on the treatment of AML

Countries:
Sample Size: 24
Methodology: 120 minute Online Bulletin Boards
Services Delivered: Recruitment, content analysis

healthcare market research

Therapy Area: Opthamology
Topic: Surgery
Respondent Type: Pharmacists

+1

Ophthalmology Surgeons

To understand the current challenges for healthcare providers in the ophthalmology space.

Countries:
Sample Size: 30
Methodology: 60 minute Video Depth Interviews
Services Delivered: Recruitment

healthcare market research

Therapy Area: Dermatology
Topic: PN

Prurigo Nodularis

Respondent Type: GPs, dermatologists

+1

dermatology nurses and patients

To understand the role and views of the healthcare professionals managing patients with prurigo nodularis (PN). To understand more about the patient journey, specifically the stakeholders involved at various stages of the journey and the treatment of PN patients. To understand what life is like for the patients that suffer from prurigo nodularis.

Countries:
Sample Size: 9 (n=6 HCPs and n=3 patients)
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) for the HCPs, 45 minute Web Assisted Telephone Depth Interviews (WATDIs) for the patients
Services Delivered: Recruitment, Moderation, Content Analysis

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