Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:


  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Haematology
Topic: CLL

Chronic Lymphocytic Leukaemia

Respondent Type: Haematology nurses

To understand how best to support patients with Chronic Lymphocytic Leukaemia [CLL]

Sample Size: 14
Methodology: 30-minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Neurology
Topic: MS

Multiple Sclerosis

Respondent Type: Neurologists


MS Specialists

To understand HCPs' opinions of and experiences with the treatment of Multiple Sclerosis (MS).

Sample Size: 30
Methodology: 40 minute Online Opinion Survey
Services Delivered: Recruitment

healthcare market research

Therapy Area: Infectious Diseases
Topic: COVID-19
Respondent Type: GPs


Physicians in CMDUs

To understand HCP's experiences with prescribing medication to treat COVID-19.

Sample Size: 18
Methodology: 15 minute pre-task followed by 60 minute Web Assisted Telephone Depth Interviews and 90 minute Virtual Groups
Services Delivered: Recruitment

healthcare market research

Therapy Area: Respiratory diseases
Topic: ILD

Interstitial Lung Disease

Respondent Type: Pulmonologists

To understand the attitudes, behaviours and knowledge gaps of generalised pulmonologists who refer ILD (or suspected ILD) patients on to specialists, rather than managing them themselves

Sample Size: 10
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) (including a 2 minute fast association test)
Services Delivered: Recruitment, moderation

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