Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Cardiovascular diseases
Topic: HF

Heart Failure

Respondent Type: GPs

To assess the landscape for using SGLT2s in a primary care setting and assist the pharmaceutical company in the launch and roll out of their product for the treatment of heart failure and CKD. To assess the management of patients receiving SGLT2s in primary care.

Countries:
Sample Size: 36
Methodology: 15-minute pre-task followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, Moderation, transcripts

healthcare market research

Therapy Area: Lab Science
Topic: Diagnostics
Respondent Type: Lab managers

Collect views to support the design of new molecular respiratory reagent and to better understand COVID19 impact for labs

Countries:
Sample Size: 40
Methodology: 5 minute online survey
Services Delivered: Scripting and hosting, translations, recruitment and data tables

healthcare market research

Therapy Area: Nutrition
Topic: Supplements in cancer care
Respondent Type: Patients

To get perspectives of patient whose cancer is in remission on nutritional supplements

Countries:
Sample Size: 10
Methodology: 105 minute online mini groups
Services Delivered: Translations, recruitment, moderation, sim trans and report

healthcare market research

Therapy Area: Obesity
Topic: Obesity
Respondent Type: Cardiologists

+1

endocrinologists and PCPs

To better understand the treatment pathways for obesity

Countries:
Sample Size: 14
Methodology:
Services Delivered: 120 minute Virtual groups

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