Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Respiratory Diseases
Topic: ILD

Interstitial Lung Disease

Respondent Type: 36

Understand the management of SSc-ILD and PF-ILD as well as the language physicians use when discussing these conditions with their patients

Countries:
Sample Size: 36
Methodology: 90 minute total made of 60 minute Web Assisted Telephone Depth Interviews (WATDIs) with physicians followed by 30 minute debrief with 2 patient actors
Services Delivered: Translations, recruitment, moderation, sim trans, transcripts and management report

healthcare market research

Therapy Area: Psychiatry
Topic: Schizophrenia
Respondent Type: Psychiatrists

+1

Nurse Practitioners

To seek the opinion of mental health practitioners experienced in the treatment and management of patients with schizophrenia. To seek feedback on how to best communicate a potential new treatment for schizophrenia.

Countries:
Sample Size: 175
Methodology: 45-minute online survey
Services Delivered: Scripting, hosting, recruitment

healthcare market research

Therapy Area: Oncology
Topic: Breast Cancer
Respondent Type: Oncologists

To gain insight into the management of the treatments for breast cancer Patients

Countries:
Sample Size: 30
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

healthcare market research

Therapy Area: Pharmacy
Topic: Pharmacy
Respondent Type: Community pharmacists

Understanding pharmacy marketing with a focus on omni-channel approaches

Countries:
Sample Size: 12
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, transcripts

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