Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Immunisation
Topic: Vaccines
Respondent Type: Pharmacists

+1

Private HCPs

To understand motivations, triggers, barriers, and preferences around seeking mpox vaccination privately in light of an NHS offering being available

Countries:
Sample Size: 17
Methodology: 60-minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Transcripts, Moderation

healthcare market research

Therapy Area: Gastroenterology
Topic: CD & UC

Crohn’s Disease and Ulcerative Colitis

Respondent Type: Gastroenterologists

+2

IBD Nurses, CD Patients

To better understand perspectives on treating and managing patients with Ulcerative Colitis & Crohn’s Disease

Countries:
Sample Size: 250
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, moderation, transcripts, debriefs

healthcare market research

Therapy Area: Respiratory Diseases
Topic: COVID-19

Coronavirus Disease of 2019

Respondent Type: Consumers

Understand how people manage the health risks associated with coronavirus (COVID-19) and feedback on a new online tool designed to help

Countries:
Sample Size: 20
Methodology: 3-day online community
Services Delivered: Recruitment

healthcare market research

Therapy Area: Infectious diseases
Topic: HIV

Human Immunodeficiency Virus

Respondent Type: Nurses

+4

Infectious Disease Specialists, Genito-Urinary Medicine (physicians), HIV Specialists, Hospital Pharmacists

To understand more about the treatment and management of people living with HIV.

Countries:
Sample Size: 24
Methodology: 20 minute Pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews and 60 minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

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