Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Cardiology

Topic: TEVAR

Respondent Type: Vascular Surgeons

To understand how physicians view the TEVAR space, capture the evolving perceptions around low profile and how those opinions may be translating into specific product design expectations and requirements, and understand the impact of recent competitor recalls

Countries:

Sample Size: 24

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, translations, moderation, transcripts

healthcare market research

Therapy Area: Nephrology

Topic: Chronic Kidney Disease related anaemia

Respondent Type: Nephrologists

To better understand nephrologists perspectives on the treatment of CKD-related anaemia

Countries:

Sample Size: 12

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, moderation, transcripts

healthcare market research

Therapy Area: Cardiovascular Diseases

Topic: PAH

Respondent Type: Cardiologists

Behavioural shifts and impact of COVID-19 on PAH treatment perceptions, evaluation of digital solutions

Countries:

Sample Size: 48

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Translations, recruitment, moderation, content analyses

healthcare market research

Therapy Area: Medical devices

Topic: Medical devices

Respondent Type: Cardiologists, Gastroenterologists

To define the medical education journey(s) of HCPs who use medical devices and identify the most critical moments in terms of medical education. To determine the content expected at each moment of this journey and the best channel(s) to use to contact HCPs to optimize impact

Countries:

Sample Size: 206

Methodology: 45 minute Web Assisted Telephone Depth Interviews

Services Delivered: Recruitment, Moderation, Transcripts, Translations, Debriefs