Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Cardiology

Topic: Hypertension

Respondent Type: GPs, cardiologists

To explore current treatment behaviour and specifically reasons to manage hypertension and dyslipidaemia separately when treatment solutions exist to treat both conditions together/simultaneously.

Countries:

Sample Size: 6

Methodology: 1 x triad with GPs and 1 x triad with cardiologists

Services Delivered: Translations, recruitment, moderation, sim trans, transcripts

healthcare market research

Therapy Area: Infectious Diseases

Topic: HIV

Respondent Type: HIV and infectious disease specialists

To understand the management and treatment of HIV

Countries:

Sample Size: 20

Methodology: 30-minute pre-task followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs) followed by 90-minute Duos with some of the same physicians

Services Delivered: Recruitment

healthcare market research

Therapy Area: Haematology

Topic: Hyperkalaemia

Respondent Type: Cardiologists, Nephrologists

Understand the treatment algorithm for Hyperkalaemia. Ascertain differences in treatment between HCP segments. Gain insight on drivers and barriers to using potassium binders to enable RAASi therapy. Evaluate messaging to understand emphasis and differences in resonance between HCP segments

Countries:

Sample Size: 18

Methodology: 75 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Haematology

Topic: MM

Respondent Type: Haematologists

To uncover the perceptions and underlying biases that will affect definition of Product X patient types and treatment regimens, allowing for nuanced understanding of what will both drive and get in the way of Product X consideration

Countries: