Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Incontinence
Topic: Incontinence
Respondent Type: Caregivers, nurses

To evaluate professional caregivers’ perception of a hybrid incontience product compared to other available products and to understand details around what potential issues and barriers there are for adoption.

Countries:
Sample Size: 9
Methodology: 90 minute focus groups
Services Delivered: Questionnaire Design, Qual management Report, Recruitment, Moderation

healthcare market research

Therapy Area: Cardiovascular Diseases
Topic: HF

Heart Failure

Respondent Type: PCPs, cardiologists

Discuss the heart failure patient pathway, current prescribing behaviours and brand perceptions, and product X perceptions, drivers and barriers

Countries:
Sample Size: 48
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, transcript, management report and debrief

healthcare market research

Therapy Area: Ophthalmology
Topic: GA

Geographic Atrophy

Respondent Type: Ophthalmologists

To better understand Geographic Atrophy and future treatments

Countries:
Sample Size: 24
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, content analyses and debrief

healthcare market research

Therapy Area: Oncology
Topic: Ovarian Cancer
Respondent Type: Oncologists

To better understand HCPs perspectives on ovarian cancer treatment data.

Countries:
Sample Size: 16
Methodology: 15 minute pre-work followed by 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, translations, moderation, sim trans, transcripts, debrief

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