Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Oncology
Topic: Endometrial cancer
Respondent Type: Oncologists

To understand HCPs views, experience and practice of the management of advanced endometrial cancer (Stage 3-4)

Countries:
Sample Size: 24
Methodology: 60 minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Ophthalmology
Topic: OCT

Optical Coherence Tomography

Respondent Type: Retina specialists

To understand the procedure of optical coherence tomography (OCT) image acquisition & analysis and of the local situation for the treatment management of wet AMD/nAMD

Countries:
Sample Size: 30
Methodology: 60 minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Oncology
Topic: GI cancers

Gastro Intestinal cancers

Respondent Type: gastroenterologists

+3

Medical oncologists, clinical oncologists, oncology nurses

To gain a better understanding of treatment practice in Gastrointestinal Cancer. To understand opinions of a hypothetical product profile for a product in development and not yet approved.

Countries:
Sample Size: 15
Methodology: 120-minute online groups
Services Delivered: Recruitment, moderation

healthcare market research

Therapy Area: Social media
Topic: Social media
Respondent Type: Patient influencers and HCP influencer

To explore how has the usage of social media in the healthcare space changed over recent years, what channels/types of posts generate the most engagement and what impact has healthcare social media had on social media influencers.

Countries:
Sample Size: 12
Methodology: 40 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

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