Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Gastroenterology

Topic: Acid reflux

Respondent Type: Patients

To understand what a liquid heartburn/indigestion remedy needs to deliver to standout from current liquid remedies. Ultimately, to introduce a liquid product with enhanced brand efficacy credentials above and beyond the faster working and soothing sensation currently owned by competitor.

Countries:

Sample Size: 20

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) and 75-minute Duos

Services Delivered: Recruitment, moderation, transcripts

healthcare market research

Therapy Area: Inherited conditions

Topic: Wilson's Disease

Respondent Type: Wilson’s Disease treaters (hepatologists and gastroenterologists and neurologists)

To better understand the perspectives of HCPs on Wilson's Disease

Countries:

Sample Size: 5

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, Moderation, Debrief

healthcare market research

Therapy Area: Lab Science

Topic: NGS

Respondent Type: Microbiology lab managers

Learn more about diagnostics for infectious diseases

Countries:

Sample Size: 300

Methodology: 30 minute online survey

Services Delivered: Screener development, questionnaire development, scripting and hosting, translations, recruitment, code frame, coding, tab specs development, data tables and management report

healthcare market research

Therapy Area: Neurology

Topic: MS

Respondent Type: Neurologists

To better understand the current treatment practice of Multiple Sclerosis

Countries:

Sample Size: 20

Methodology: 45 minute Online Survey

Services Delivered: Recruitment