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Healthcare Market Research
We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.
Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.
While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:
Healthcare Professionals
- Primary care physicians and nurses
- Secondary care specialists and nurses
- Retail and hospital pharmacists
- Retail and hospital lab staff
- Allied health professionals Patients
- Chronic condition patients
- Acute condition patients
- Professional caregivers
- Non-professional caregivers
- Payers and Key Opinion Leaders (KOLs)
- Local payers and KOLs
- Regional payers and KOLs
- National payers and KOLs
- International KOLs
- Payer advisors
- Ex-payers
- Health economists Pharma company employees
- Reps
- Scientists
- Marketing
- Medical Affairs
- Engineers
With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:
Qualitative
- Telephone Depth Interviews (TDIs)
- Web Assisted Telephone Interviews (WATDIs)
- Video Depth Interviews (VDIs)
- Online Focus Groups
- Focus Groups, in market research facilities
- Individual Depth Interviews (IDIs), in market research facilities
- Individual Depth Interviews (IDIs), in field
- Online Bulletin Boards
- Communities Quantitative
- Computer Aided Telephone Interviews (CATIs)
- Computer Aided Web Interviews (CAWIs)
- Opinion surveys
- Case Record Forms (CRF) studies
- Combined ATU + Case Record Forms (CRF) Studies
Related Work
See all Work
healthcare market research
Respiratory Tract Infections
+9
ICU physicians, ER physicians, infectious disease physicians, lab directors, members of COVID coordination/steering committees, physicians in outpatient / ambulatory clinics, reimbursement experts / payers, primary care physicians, Point-of-Care coordinators
Assess knowledge of current testing practices (screening, triage, etc.) for Respiratory Tract Infections and for COVID-19, Flu A+B, Group A Strep, and RSV, role of molecular-PCR and/or immunoassay testing methods; experience using Point-of-Care testing methods (visual, immunoassay, molecular-PCR or serological); reimbursement process
healthcare market research
Human Immunodeficiency Virus
+3
Infectious Disease Specialists, GUM Specialists, Hospital Pharmacists
To understand more about the treatment and management of people living with HIV.
healthcare market research
+1
Care home managers
To better understand the usage of incontinence products
healthcare market research
Chronic Obstructive Pulmonary Disease
Establish baseline knowledge of and beliefs regarding COPD. Evaluate and prioritize messages, message pillars, and creative concepts according to key criteria. Uncover optimal story flow that resonates with HCPs and ladders up to desired COPD beliefs. Identify optimization opportunities for messaging & concepts, both globally and market-specific
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