Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Endocrinology

Topic: Diabetes

Respondent Type: Endocrinologists

To understand the management of diabetes using Continuous Glucose Monitors

Countries:

Sample Size: 24

Methodology: 50 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment

healthcare market research

Therapy Area: Immunisation

Topic: Paediatric immunisation

Respondent Type: Practice nurses that lead paediatric immunisation clinics in large GP surgeries

To understand the typical paediatric hexavalent immunisation workflow in the UK. To understand potential errors and wastage associated with reconstitution of the currently used hexavalent vaccine before administration.

Countries:

Sample Size: 12

Methodology: 30-minute written Pre Task, 90-minute TDIs and 30-minute TDIs for follow up

Services Delivered: Recruitment, moderation, Transcripts

healthcare market research

Therapy Area: Bone health

Topic: Osteoporosis

Respondent Type: Patients

Understand the referral, diagnosis and treatment pathway from a patient perspective, and identify at what point a patient gets treated with Product X. Understand patients' attitudes to osteoporosis and its impact on their lives, and how patients cope with osteoporosis in the COVID environment

Countries:

Sample Size: 70

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment, moderation, management report

healthcare market research

Therapy Area: Haematology

Topic: MM

Respondent Type: Haematologists

To examine how physicians think about and incorporate MOA into treatment decisions, and how oncologists feel about maintaining a consistent MOA throughout lines of MM treatment versus changing it, and if/the extent to which there are MOA/class loyalists.

Countries: