Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Respiratory diseases
Topic: RSV

Respiratory syncytial virus

Respondent Type: GPs

+3

Practice Nurses, Respiratory Physicians, ICU Physicians

To understand the impact and awareness of RSV in the hospital and acute care settings and the drivers and barriers to the implementation of a new NIP for RSV within GP practices.

Countries:
Sample Size: 30
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, moderation

healthcare market research

Therapy Area: Respiratory diseases
Topic: COVID-19 testing
Respondent Type: procurement, PCP/GP

+5

Lab Directors, urgent care, free-standing ED physician, medical director, practice owners

To gain an understanding the quantity of COVID tests currently required in the US and to identify the tests being used in hospital and Laboratories

Countries:
Sample Size: 27
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) followed by a 10-minute online survey
Services Delivered: Recruitment

healthcare market research

Therapy Area: Wound care
Topic: NPWT

Negative Pressure Wound Therapy

Respondent Type: surgeons,

+1

Tissue Viability Nurses

To get a better understanding of wound care routines and pathway in hospitals and office based clinics, understanding of HCP needs relating to wound care products

Countries:
Sample Size: 36
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, transcripts

healthcare market research

Therapy Area: Reproductive medicine
Topic: Fertility
Respondent Type: Fertility specialists

To gain an understanding of HCPs attitudes and beliefs to treating infertility.

Countries:
Sample Size: 160
Methodology: 8 waves of 15-minute online survey
Services Delivered: Recruitment

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