Our Services

Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

  • Primary care physicians and nurses
  • Secondary care specialists and nurses
  • Retail and hospital pharmacists
  • Retail and hospital lab staff
  • Allied health professionals Patients
  • Chronic condition patients
  • Acute condition patients
  • Professional caregivers
  • Non-professional caregivers
  • Payers and Key Opinion Leaders (KOLs)
  • Local payers and KOLs
  • Regional payers and KOLs
  • National payers and KOLs
  • International KOLs
  • Payer advisors
  • Ex-payers
  • Health economists Pharma company employees
  • Reps
  • Scientists
  • Marketing
  • Medical Affairs
  • Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

  • Telephone Depth Interviews (TDIs)
  • Web Assisted Telephone Interviews (WATDIs)
  • Video Depth Interviews (VDIs)
  • Online Focus Groups
  • Focus Groups, in market research facilities
  • Individual Depth Interviews (IDIs), in market research facilities
  • Individual Depth Interviews (IDIs), in field
  • Online Bulletin Boards
  • Communities Quantitative
  • Computer Aided Telephone Interviews (CATIs)
  • Computer Aided Web Interviews (CAWIs)
  • Opinion surveys
  • Case Record Forms (CRF) studies
  • Combined ATU + Case Record Forms (CRF) Studies

Related Work

healthcare market research

Therapy Area: Anaesthesiology
Topic: Anaesthesia
Respondent Type: Anaesthetists

To understand the role of Anaesthetists and their perceptions of the anaesthesiology space

Countries:
Sample Size: 50
Methodology: 20-minute online survey x 4 waves
Services Delivered: Programming, recruitment, delivery of raw data

healthcare market research

Therapy Area: Gastroenterology
Topic: IBD

Inflammatory Bowel Disease

Respondent Type: Consultant Gastroenterologists

To gain a better understanding of how treatment decisions are made, both now and in the future, for a specific GI condition.

Countries:
Sample Size: 36
Methodology: 30 minute pre-task followed by 60-minute and 75 -minute Video Depth Interviews (VDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Rheumatology
Topic: Fragility fracture
Respondent Type: Fracture Liaison Nurses

To gain an understanding of the management and treatment of fragility fractures

Countries:
Sample Size: 2
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

healthcare market research

Therapy Area: Infectious Diseases
Topic: HIV

Human Immunodeficiency Virus

Respondent Type: Pharmacists

+1

HIV/ID/GUM specialists

To understand more about the treatment and management of people living with HIV.

Countries:
Sample Size: 32
Methodology: 25 minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews. 120-minute online bulletin board mini groups
Services Delivered: Recruitment

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