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The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.
Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:
When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.
Medical Science Liaisons (MSLs) effectiveness
The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates
Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.
Patient Information Leaflets (PILs) readability studies
Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this
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respiratory medicine physicians
Evaluate and optimize a white paper story flow for asthma, taking into account the brand story, reasons to believe and most eligible patient profiles
Obtain feedback from cancer patients on some ad concepts designed to engage interest in a new range of treatments
To understand current practices and perceptions of communications about products indicated in the treatment of Multiple Sclerosis (MS).
Chronic Lymphocytic Leukaemia
Training event to assess the ability of the pharmaceutical company’s employees in a situation that represents, as closely as possible, the real time environment that they work in
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