Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Respiratory diseases
Topic: LRTIs

Lower Respiratory Tract Infections

Respondent Type: Toddler Parents (a balanced cohort of mums and dads) of children aged below 5

To evaluate reactions to some communications relating to lower respiratory tract infections in infants

Countries:
Sample Size: 24
Methodology: 15 minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs), followed by 5-min follow up TDI
Services Delivered: Recruitment, moderation

medical affairs

Therapy Area: Haematology
Topic: Haemophilia
Respondent Type: Haemophilia patients

To explore patients perceptions of some information related to Haemophilia

Countries:
Sample Size: 20
Methodology: 75 minute Web Assisted Telephone Depth Interviews and 75 minute Video Depth Interviews
Services Delivered: Recruitment, translations, moderation, sim trans

medical affairs

Therapy Area: Wound care
Topic: Wound care
Respondent Type: GPs, Nurses

+2

Nurses, Patients

To gain the views of HCPs and patients on the development of marketing campaigns and educational materials

Countries:
Sample Size: 20
Methodology: 120-minute groups with HCPs and 60 minute Web Assisted Telephone Depth Interviews (WATDIs) with patients
Services Delivered: Recruitment, moderation, content analyses

medical affairs

Therapy Area: N/A
Topic: Undiagnosed health conditions
Respondent Type: GPs, Patients

To observe how patients and doctors interact with AI avatars (designed to mimic doctors, patients, or friendly interactions), to create materials (“Promotional Pieces”) for use at conferences, on social media or to share with (potential) clients.

Countries:
Sample Size: 8
Methodology: 30-minute IDIs at Central Location and 30-minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Venue

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