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Medical Affairs
The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.
Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:
Medical communications/publications
When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.
Medical Science Liaisons (MSLs) effectiveness
The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates
Medical information
Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.
Patient Information Leaflets (PILs) readability studies
Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this
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medical affairs
Acute Coronary Syndrome
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regional and national payers
Discuss and evaluate language and therapeutic categories in the Acute Coronary Syndrome space to help the research sponsor develop their products and services in this area
medical affairs
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Rheumatologists,
To understand the communication preferences of Secondary Care HCP’s as well as gaining some insight into their opinions of pharmaceutical companies and how pharma can best support them.
medical affairs
To ensure that a patient information leaflet is clear and unambiguous and that it successfully conveys the required information.
medical affairs
To gain haematologists' perspectives on the quality of interactions with Medical Science Liaisons, their understanding of a few scientific concepts within Haemoglobinopathies and patient journey and referral patterns.
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