Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Oncology
Topic: mCRC and mGC

metastatic Colorectal Cancer and metastatic Gastric Cancer

Respondent Type: Oncologists

To explore the views of oncologists of marketing campaigns, educational materials, and the development of new commercial products

Countries:
Sample Size: 80
Methodology: 40 minute online survey
Services Delivered: Recruitment

medical affairs

Therapy Area: Ophthalmology
Topic: nAMD

neovascular Age-Related Macular Degeneration

Respondent Type: Ophthalmologists

+1

retinal specialists and patients

Creative concept assessment; explore the reactions and key-takeaways of nAMD patients, caregivers and treaters to patient-directed brand concepts

Countries:
Sample Size: 60
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and transcripts

medical affairs

Therapy Area: Haematology
Topic: CLL

Chronic Lymphocytic Leukemia

Respondent Type: Haematologists

To understand haematologists perceptions of new marketing communications for a drug in Chronic Lymphocytic Leukaemia [CLL]

Countries:
Sample Size: 40
Methodology: 30 minute Web Assisted Telephone Depth Interviews and 30 minute Video Depth Interviews, followed by a 5-minute post-task
Services Delivered: Recruitment, Moderation, Content Analysis

medical affairs

Therapy Area: Haematology
Topic: Sickle cell disease and beta-thalassemia
Respondent Type: Haematologists

To gain haematologists' perspectives on the quality of interactions with Medical Science Liaisons, their understanding of a few scientific concepts within Haemoglobinopathies and patient journey and referral patterns.

Countries:
Sample Size: 40
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, content analysis

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