Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Haematology
Topic: Iron Infusions
Respondent Type: Hospital Pharmacists

To understand which headline resonates most strongly with a hospital pharmacist audience. To understand which headline is most impactful / has most stopping power.

Countries:
Sample Size: 75
Methodology: 5 minute Online opinion surveys
Services Delivered: Recruitment, translations, programming and hosting of survey,

medical affairs

Therapy Area: Sleep Disorders
Topic: Insomnia
Respondent Type: Primary care physicians

To understand HCPs and patients reactions to some visual marketing ideas that may ultimately be used either to raise awareness of the condition of interest, or to promote a therapy for the condition.

Countries:
Sample Size: 55
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, transcripts

medical affairs

Therapy Area: Nephrology
Topic: IgAN

IgA Nephropathy

Respondent Type: Nephrologists

To identify the optimal campaign concept and optimal branded messaging story that best fits with a hypothetical products positioning to inform a brand communication strategy

Countries:
Sample Size: 16
Methodology: 75-minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

medical affairs

Therapy Area: Neurology
Topic: MS, Alzeihmers, SMA, Huntingtons disease, Neuromyelitis optica spectrum disorder
Respondent Type: patients, caregivers

Gather opinions on medical information to be released by a pharmaceutical company

Countries:
Sample Size: 54
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and content analyses

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