Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Immunology
Topic: Immunology
Respondent Type: Rheumatologists, Gastroenterologists

+2

Gastroenterologists, dermatologists

To understand reactions to potential communications materials for an immunology product

Countries:
Sample Size: 55
Methodology: 30 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, content analyses

medical affairs

Therapy Area: Infectious Diseases
Topic: cUTIs & HAP/VAP

Urinary Tract Infections & Hospital-Acquired & Ventilator Associated Pneumonia

Respondent Type: microbiologists, internists

+3

Infectious diseases specialists , hospital pharmacists, ICU specialists

To explore some marketing materials for the treatment of complicated urinary tract infections (cUTI) including acute pyelonephritis (AP) and hospital-acquired & ventilator-associated pneumonia (HAP/VAP) linked to resistant gram-negative bacteria.

Countries:
Sample Size: 60
Methodology: 60 minute Web Assisted Telephone Depth Interviews and 60 minute Video Depth Interviews and 15 min follow ups
Services Delivered: Recruitment, moderation, sim trans, content analyses

medical affairs

Therapy Area: Haematology
Topic: CLL

Chronic Lymphocytic Leukaemia

Respondent Type: Haematologists

To gain the views of haematologists on some materials related to a treatment in CLL

Countries:
Sample Size: 12
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs), followed by 10-minute follow up interviews
Services Delivered: Recruitment

medical affairs

Therapy Area: Oncology
Topic: Metastatic Breast Cancer
Respondent Type: KOLs, Physicians

To explore how different value messages resonate with oncology experts

Countries:
Sample Size: 12
Methodology: 60-minute Web-Assisted Telephone Depth Interviews and a 180-minute advisory board
Services Delivered: Recruitment

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