Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Respiratory diseases
Topic: LRTIs

Lower Respiratory Tract Infections

Respondent Type: Toddler Parents (a balanced cohort of mums and dads) of children aged below 5

To evaluate reactions to some communications relating to lower respiratory tract infections in infants

Countries:
Sample Size: 24
Methodology: 15 minute pre-task, followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs), followed by 5-min follow up TDI
Services Delivered: Recruitment, moderation

medical affairs

Therapy Area: Ophthalmology
Topic: nAMD

neovascular Age-Related Macular Degeneration

Respondent Type: Ophthalmologists

+1

retinal specialists and patients

Creative concept assessment; explore the reactions and key-takeaways of nAMD patients, caregivers and treaters to patient-directed brand concepts

Countries:
Sample Size: 60
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and transcripts

medical affairs

Therapy Area: Immunisation
Topic: Immunisation
Respondent Type: GPs

+3

General Population, Practice Nurses, Retail Pharmacists

To improve understanding of information uptake (seeking, usage, and sharing behaviours) on vaccination among the general public and healthcare professionals.

Countries:
Sample Size: 16
Methodology: 60 minute Web Assisted Telephone Groups
Services Delivered: Recruitment, Moderation, Content Analysis

medical affairs

Therapy Area: Sleep disorders
Topic: Insomnia
Respondent Type: Psychiatrists, patients

+3

sleep specialists, patients, GPs

To understand patient experiences with various treatments for different conditions. To explore perceptions of current treatment options for sleep disorders and gain feedback around communication material.

Countries:
Sample Size: 36
Methodology: 30-minute pre-task followed by 90-minute group interviews followed by 30-minute 120-minute groups a week after the first session.
Services Delivered: Recruitment, moderation, content analyses

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