Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Neurology
Topic: MS

Multiple Sclerosis

Respondent Type: Neurologists

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MS Specialists

To explore HCPs views on some communication material for a new product for the treatment of multiple sclerosis

Countries:
Sample Size: 20
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

medical affairs

Therapy Area: Oncology
Topic: PIL test

Patient Information Leaflet

Respondent Type: Lay people

To test the readability of a Patient Information Leaflet (PIL)

Countries:
Sample Size: 26
Methodology: "Pilot stage: 45 min Face to Face IDIs at Central Location with lay people Main Stage 1: 45 min Face to Face IDIs at Central Location with lay people Main Stage 2: 45 min Face to Face IDIs at Central Location with lay people"
Services Delivered: Recruitment, venues, moderation, management report

medical affairs

Therapy Area: Haematology
Topic: CLL

Chronic Lymphocytic Leukemia

Respondent Type: Haematologists

To understand haematologists perceptions of new marketing communications for a drug in Chronic Lymphocytic Leukaemia [CLL]

Countries:
Sample Size: 40
Methodology: 30 minute Web Assisted Telephone Depth Interviews and 30 minute Video Depth Interviews, followed by a 5-minute post-task
Services Delivered: Recruitment, Moderation, Content Analysis

medical affairs

Therapy Area: Oncology
Topic: Non-metastatic castration sensitive prostate cancer
Respondent Type: Oncologists, Urologists

To understand HCPs approach to managing patients with prostate cancer and explore thier reactions to some promotional campaign materials relating to this disease area

Countries:
Sample Size: 20
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

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