Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Nephrology
Topic: IgAN

IgA Nephropathy

Respondent Type: Nephrologists

To identify the optimal campaign concept and optimal branded messaging story that best fits with a hypothetical products positioning to inform a brand communication strategy

Countries:
Sample Size: 16
Methodology: 75-minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

medical affairs

Therapy Area: N/A
Topic: Undiagnosed health conditions
Respondent Type: GPs, Patients

To observe how patients and doctors interact with AI avatars (designed to mimic doctors, patients, or friendly interactions), to create materials (“Promotional Pieces”) for use at conferences, on social media or to share with (potential) clients.

Countries:
Sample Size: 8
Methodology: 30-minute IDIs at Central Location and 30-minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Venue

medical affairs

Therapy Area: Cardiovascular diseases
Topic: Cardiovascular risks
Respondent Type: Endocrinologists/diabetologists, cardiologists

+2

cardiologists, GPs

To better understand HCP Communication needs in Cardiology

Countries:
Sample Size: 90
Methodology: 90-minute online groups
Services Delivered: Recruitment, moderation, contents analysis, sim trans

medical affairs

Therapy Area: Oncology
Topic: Ovarian cancer
Respondent Type: Oncologists

To obtain feedback on a white paper on the treatment of ovarian cancer

Countries:
Sample Size: 24
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, content analyses

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