Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Oncology
Topic: Biliary Tract Cancers
Respondent Type: Oncologists

To gain feedback on new marketing communications for a treatment available in gastrointestinal cancer

Countries:
Sample Size: 30
Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs) and 5 minute follow up online survey
Services Delivered: Recruitment

medical affairs

Therapy Area: Dermatology
Topic: HS

Hidradenitis suppurativa

Respondent Type: Dermatologists

To understand HCPs perceptions of messages and creative concepts communicating benefits of new products for Hidradenitis Suppurativa (HS)

Countries:
Sample Size: 32
Methodology: 60 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

medical affairs

Therapy Area: Haematology
Topic: Relapsed/refractory multiple myeloma
Respondent Type: Key Opinion Leaders (KOLs)

To determine the effectiveness of the educational materials at increasing awareness about the important identified risks and treatment practices/processes related to a chimeric antigen receptor (CAR) T-cell therapy.

Countries:
Sample Size: 12
Methodology: 20 minute online opinion survey and 30 minute Pilot, Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Moderation

medical affairs

Therapy Area: Respiratory Diseases
Topic: Asthma
Respondent Type: PCPs

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respiratory medicine physicians

Evaluate and optimize a white paper story flow for asthma, taking into account the brand story, reasons to believe and most eligible patient profiles

Countries:
Sample Size: 10
Methodology: 60 minute face to face interviews at central location
Services Delivered: Translations, venue hire, recruitment, moderation, sim trans and management reports

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