Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Sleep Disorders
Topic: Insomnia
Respondent Type: Primary care physicians

To understand HCPs and patients reactions to some visual marketing ideas that may ultimately be used either to raise awareness of the condition of interest, or to promote a therapy for the condition.

Countries:
Sample Size: 55
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, transcripts

medical affairs

Therapy Area: Oncology
Topic: Melanoma
Respondent Type: Dermatologists and Oncologists

To identify insights that will help to inform strategic communications initiatives to elevate positioning externally across Region EU.

Countries:
Sample Size: 500
Methodology: 10 minute online survey
Services Delivered: Recruitment, programming

medical affairs

Therapy Area: Respiratoy Diseases
Topic: IPF

Idiopathic Pulmonary Fibrosis

Respondent Type: Respiratory medicine specialists

To understand the communication and information preferences of pulmonologists/ respiratory physicians involved in the management of patients with idiopathic pulmonary fibrosis (IPF)

Countries:
Sample Size: 18
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans and content analyses

medical affairs

Therapy Area: Oncology
Topic: Endometrial cancer
Respondent Type: Medical Oncologists

To capture the thoughts and feedback, of HCPs who treat and manage patients with advanced / recurrent endometrial cancer, in relation to communications in this cancer type.

Countries:
Sample Size: 12
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs), followed by 10-minute LRIs
Services Delivered: Recruitment

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