Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Sleep Disorders
Topic: Insomnia
Respondent Type: Primary care physicians

To understand HCPs and patients reactions to some visual marketing ideas that may ultimately be used either to raise awareness of the condition of interest, or to promote a therapy for the condition.

Countries:
Sample Size: 55
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment, transcripts

medical affairs

Therapy Area: Endocrinology
Topic: Diabetes
Respondent Type: Endocrinologists/diabetologists, GPs/PCPs

+2

GPs/PCPs, cardiologists

To gain input from physicians into some initial marketing materials which are in development for a specific Type 2 Diabetes treatment.

Countries:
Sample Size: 34
Methodology: Online community (a total contribution of 80 minutes over a 3 week period, broken down into 25 minutes of tasks for week 1, 25 minutes of tasks for week 2 and 30 minutes of tasks for week 3)
Services Delivered: Recruitment

medical affairs

Therapy Area: Neurology
Topic: Stroke
Respondent Type: Neurologists

To discuss marketing materials, including creative concepts and a story flow for an antiplatelet treatment for non-cardioembolic acute ischaemic stroke / TIA patients

Countries:
Sample Size: 32
Methodology: 2 day online bulletin board followed by 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Translations, recruitment, moderation, sim trans, content analyses

medical affairs

Therapy Area: N/A
Topic: Communication channels
Respondent Type: Cardiologists, Endocrinologists

+2

Rheumatologists,

To understand the communication preferences of Secondary Care HCP’s as well as gaining some insight into their opinions of pharmaceutical companies and how pharma can best support them.

Countries:
Sample Size: 50
Methodology: 30 minute Web Assisted Telephone Depth Interviews
Services Delivered: Screener Design, Questionnaire Design, Recruitment, Moderation, Qual Management Report

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