Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Inherited conditions
Topic: Wilson's disease
Respondent Type: Patients

To explore reactions to questions designed to measure symptoms and impacts in clinical trials and may ultimately help improve how individuals’ experiences are accounted for in clinical trials of new treatments for Wilson's Disease.

Countries:
Sample Size: 8
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

medical affairs

Therapy Area: Wound care
Topic: Wound care
Respondent Type: GPs, Nurses

+2

Nurses, Patients

To gain the views of HCPs and patients on the development of marketing campaigns and educational materials

Countries:
Sample Size: 20
Methodology: 120-minute groups with HCPs and 60 minute Web Assisted Telephone Depth Interviews (WATDIs) with patients
Services Delivered: Recruitment, moderation, content analyses

medical affairs

Therapy Area: Cardiovascular diseases
Topic: NVAF

Non-Valvular Atrial Fibrillation

Respondent Type: Cardiologists, GPs

+4

specialist nurses, clinical pharmacists, GPs, patients

To understand the information needs NVAF patients have in relation to anticoagulants (“blood thinners”) and to assess various patient communication materials.

Countries:
Sample Size: 30
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)
Services Delivered: Recruitment

medical affairs

Therapy Area: Respiratory diseases
Topic: COPD

Chronic Obstructive Pulmonary Disease

Respondent Type: Pulmonologists

To identify & optimize the strongest messages, creative concepts, and story flow that resonate with HCPs to prepare market for Product X launch in COPD

Countries:
Sample Size: 24
Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs) and 60 minute Video Depth Interviews (VDIs)
Services Delivered: Translations, recruitment, sim trans, moderation, management report

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