Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Endocrinology
Topic: Diabetes
Respondent Type: Diabetes Patients and Caregivers

To ensure that a patient information leaflet is clear and unambiguous and that it successfully conveys the required information.

Countries:
Sample Size: 40
Methodology: 20 minute Video Depth Interviews (VDIs) and 15 minute pre-task
Services Delivered: Recruitment

medical affairs

Therapy Area: Oncology
Topic: Metastatic Breast Cancer
Respondent Type: KOLs, Physicians

To explore how different value messages resonate with oncology experts

Countries:
Sample Size: 12
Methodology: 60-minute Web-Assisted Telephone Depth Interviews and a 180-minute advisory board
Services Delivered: Recruitment

medical affairs

Therapy Area: Endocrinology
Topic: Diabetes
Respondent Type: Endocrinologists/diabetologists, GPs/PCPs

+2

GPs/PCPs, cardiologists

To gain input from physicians into some initial marketing materials which are in development for a specific Type 2 Diabetes treatment.

Countries:
Sample Size: 34
Methodology: Online community (a total contribution of 80 minutes over a 3 week period, broken down into 25 minutes of tasks for week 1, 25 minutes of tasks for week 2 and 30 minutes of tasks for week 3)
Services Delivered: Recruitment

medical affairs

Therapy Area: Haematology
Topic: Anticoagulation
Respondent Type: Payers

+1

PCN pharmacists

To understand decision making around the guidance on the use of specific anticoagulant

Countries:
Sample Size: 16
Methodology: 15-minute pre-task, followed by 45 minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment

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