Our Services

Medical Affairs

The primary focus of medical affairs is to communicate post approval scientific and clinical information to healthcare professionals, patient associations, and patients, through various communication channels.

Medicys assist medical affairs teams who seek fieldwork expertise for four main areas:

Medical communications/publications

When preparing drug-related publications such as abstracts, posters and white papers clients need to create a strategic plan that integrates and aligns the timing of clinical trial data with the release of key data points at scientific meetings. Our network of Key Opinion Leaders, Payers, and patient associations groups is often called upon to provide their input on this but also to ensure the publication language is clear, consistent and, above, all, accurate.

Medical Science Liaisons (MSLs) effectiveness

The primary purpose of the MSL role is to establish and maintain peer to peer relationships with leading physicians. This is a crucial role for most pharmaceutical and biotech businesses as they represent the face of the company. Medicys is regularly engaged to check that the messages delivered to Key Opinion Leaders is recalled, accurate, and resonates

Medical information

Medical Information professionals are instrumental in the development of commercial materials and of sales training which, before they can be released and used, all need to be tested. We recruit and interview respondents to seek their opinions on such elements as relevance and impact.

Patient Information Leaflets (PILs) readability studies

Readability testing of patient information leaflets (PIL) is a process designed to test medical product leaflets to ensure the text displayed is “legible, clear and easy to use” for medicine users, as defined by the European Directive 2001/83/EC, and amended by Directive 2004/27/EC. At Medicys, we help clients by recruiting, interviewing and reporting on patients or lay people’ perspectives on this

Related Work

medical affairs

Therapy Area: Oncology
Topic: NSCLC

Non-small-cell lung cancer

Respondent Type: Members of the public

To test the readability of the Patient Information Leaflet (PiL) for product X

Countries:
Sample Size: 26
Methodology: 45-minute In Depth Interviews
Services Delivered: Screener design and questionnaire, Recruitment, Moderation, Venues, PIL printing, Qual management reports

medical affairs

Therapy Area: Infectious Diseases
Topic: cUTIs & HAP/VAP

Urinary Tract Infections & Hospital-Acquired & Ventilator Associated Pneumonia

Respondent Type: microbiologists, internists

+3

Infectious diseases specialists , hospital pharmacists, ICU specialists

To explore some marketing materials for the treatment of complicated urinary tract infections (cUTI) including acute pyelonephritis (AP) and hospital-acquired & ventilator-associated pneumonia (HAP/VAP) linked to resistant gram-negative bacteria.

Countries:
Sample Size: 60
Methodology: 60 minute Web Assisted Telephone Depth Interviews and 60 minute Video Depth Interviews and 15 min follow ups
Services Delivered: Recruitment, moderation, sim trans, content analyses

medical affairs

Therapy Area: N/A
Topic: Undiagnosed health conditions
Respondent Type: GPs, Patients

To observe how patients and doctors interact with AI avatars (designed to mimic doctors, patients, or friendly interactions), to create materials (“Promotional Pieces”) for use at conferences, on social media or to share with (potential) clients.

Countries:
Sample Size: 8
Methodology: 30-minute IDIs at Central Location and 30-minute Web Assisted Telephone Depth Interviews
Services Delivered: Recruitment, Venue

medical affairs

Therapy Area: Haematology
Topic: Iron Infusions
Respondent Type: Hospital Pharmacists

To understand which headline resonates most strongly with a hospital pharmacist audience. To understand which headline is most impactful / has most stopping power.

Countries:
Sample Size: 75
Methodology: 5 minute Online opinion surveys
Services Delivered: Recruitment, translations, programming and hosting of survey,

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